Price Defense Technique: Aikido

So, we know (from article: “It is too expensive – Why are afraid of this?”)that the objection is the “clients ready purchase” symptom. It is only a dissonance which is created when two pieces of information cause the conflicting emotions. On the one hand is the rating offer and a client thinks that it is…

“It is too expensive!” -Why are we afraid of this ?

“It is too expensive !!!!” Why are we afraid of this sentence ? This sentence is terrible for a lot of people. We feel disappointed and angry. The situation is that you have examined the needs and after this you chose a product for a client, and you know that this product is suitable (the…